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Couto

Couto. The first formula of the toothpaste Couto was registered in the city of Porto on June 13th, 1932, by Dr. Alberto Ferreira Couto, pharmacy manager. The doctor, helped by a dentist who was a friend of his, created a toothpaste, with the intention of limiting the widespread cases of gingival recession. Success was guaranteed due to the product’s quality; still today for the elders in Portugal saying “Couto Paste” is synonymous with toothpaste.

 

The small production is still in the hands of the last heir of the Coutos, Alberto Gomes da Silva. In its day, Couto was among the first to move from harsh, grating powders to a smooth paste using a mild glycerine base. With a minty taste, it was pleasant rather than repulsive, and notably effective in preventing problems of the mouth, containing no fluoride or parabens.

 

The packaging is still the original one, with a 60s twist that made its trademark – Couto is an international success story.
 

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