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Aqua Velva

Aqua Velva is a line of men's grooming products, including a widely advertised aftershave originally introduced as an alcohol-based mouthwash for men in 1929 by the JB Williams Company (later acquired by GlaxoSmithKline).

 

As of 2009, it is marketed worldwide by Combe Incorporated. You don't last for 80+ years in the business with an inferior product and Aqua Velva still has many fans. Its 'masculine' and cool feel has been called classically American and is referred to as a 'rite-of-passage' aftershave for a father wanting to pass down a love for real shaving.